Affordable Search Engine Optimization
LEARN SEO
Website search engine optimization is a pretty intimidating term. A lot of small online start ups, run by people like you, with far too many new things to learn already, all too quickly walk away from SEO. And that’s a problem, because not only do you need to learn about it, the truth is that it’s really not all that hard.
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So let’s start by stripping away a little bit of the smoke that’s floating around SEO for small business websites. After all, SEO is really nothing more than a series of steps that will help you to put your website in front of your potential customers. And that’s the real magic it’s a series of many steps. In fact, there are so many different steps you can make and different things that you can do, to make an impact on where your site appears on a search, it’s hard to know where to start.
Because there are so many steps you can take to help your search engine rankings, a huge industry has been built up around SEO services. Naturally every company that calls to offer you their services will offer the single most important service to vault you to the top of the rankings. At least that’s what they’ll tell you. With every pitch you hear, it becomes harder and harder to figure out what to do.
So start with keywords. And by that, I mean understand what keywords or keyword phrases people who are looking to buy what you have to sell will use to find you. In other words, "What would you type into a search engine query if you were looking to buy your own product on the internet?" (and don’t for one short second think that they’re going to type in the name of your company or site - at least not for a long, long time.) Hopefully, you already considered this before you started your website and you are already sure that there actually ARE people on the internet looking to buy what you have to sell.
Now - different pages on your site will be relying on different keywords to attract traffic. For example - if you’re selling pet supplies, you’ll probably have your site organized either by pets (a main dog page/ cat page/ bird page/ etc) or by products (a food page/bed page/ toy page) and likely it will be a combination of both words (dog beds, bird toys, etc.). If you’re a business consultant then you’ll probably have you site organized by either, the verticals or the business types you serve and/or the services you offer.
Each one of these main category pages will have 3-5 keywords or keyword phrases of its own. So, your first step is to determine what your category page keywords will be - not your home page keywords, your category page keywords. Too many new start ups put all their emphasis on driving traffic to the home page and that’s a mistake. By definition, your category pages will be more focused on a single subject. Each will be more relevant to that subject, with more content on that subject and these are important factors in helping your page do well in the search results. Identify 3-5 keywords or keyword phrases that will work for each of your main category pages.
Click Here For A Complete Review and Videos of 3 Top Tools
From now on, change your thinking from what you’re going to do to get your site to rank well on a search, to what you’re going to do to get one page on your site to rank well. You’ll be found on the internet, one page at a time.
Author: Louise Collins
Louise Collins is the Author of START UP MISTAKES, a report created to help people starting a small business avoid some of the expensive mistakes that can doom a new business. It’s easy to overspend on marketing services to increase site traffic, but with patience and effort, many small businesses can do some good marketing all on their own
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