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SEO News
There is no question that it can be very beneficial to optimize our websites so as to bring us much appreciated free and targeted traffic. The alternative would be to attract traffic using pay-per-click. I am sure we would all choose thefree traffic over the paid. However, therein lies the danger. Many become too dependent on SEO for their traffic and when the search engines decide to make major changes with their algorithms, we sometimes see our free traffic go out the window, so to speak.
That being said, SEO, in my estimation is still a very worthwhile skill to develop. Many think that this is something that is very difficult to learn, but in my experience I have found it to be more straightforward than coming to grips with all the intricacies of pay-per-click. Even when I first started out, it took very little effort on my part, in all instances, to reach the first page of Google with my articles. The first time it happened I thought it must be a fluke, but then it happened again and again. I then realized that the little I did know about SEO was sufficient to get me on page one of Google each and every time.
Like other beginners to internet marketing, I thought that there were well guarded secrets to ranking well on Google. Little did I know back then, how easy it would be and without having to take any courses. There is so much free information available on the internet that you can be trained and ready to go in no time at all. I found that doing a search on YouTube often produced what I was looking for. For me personally,I learned quicker when I could actually watch an instructional video on the subject.
I do, however, recommend that you always have a few back-up systems in place. After all, if you do get caught in a major algorithm change you could lose all your traffic overnight. As mentioned, pay-per-click would be one. Another alternative is to be an affiliate for other companies and products. It is free to register with Clickbank and you can be up and running with very little effort on your part.
You might also consider creating a product of your own….for instance, an E-Book. You could list this on Clickbank and have other affiliates sell your product for you. There’s lots of free training on how to be a successful affiliate marketer.
So, you don’t have to rely entirely on search engine optimization to get high rankings on Google or the other search engines. For me personally, it is still my favorite way to easily rank. However, I am aware that things could change very quickly, so I have involved myself in some alternatives.
So is SEO the powerhouse it used to be? I believe it is. Yes, there might be tweaks to it in the future, but if it’s free traffic you are looking for then I highly recommend you learn everything you need to know about SEO.
Author: Jan Shimano
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She is currently a Business and Health Coach and operates her own internet marketing company from her home on Vancouver Island. Jan invites you to learn more about her at http://www.WealthyHealthyLiving.com and also at her YouTube channel at http://www.YouTube.com/1jinny
Article Source: http://EzineArticles.com/?expert=Jan_Shimano
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